Practical Salesmanship

The art, or science, or practice of salesmanship cannot be taught academically or automatically, or by book, lesson, or teacher. The concrete vocations, – bookkeeping, stenography, typewriting, and the clerical or mechanical side of business, – may be wholly or partially imparted by book or lesson; but the practice of a vocational art, which does not depend upon definite rules, cannot be driven into anybody by rote or regulation. While salesmanship is not independent of basic principles, and while it is dependent upon unwritten, if not written, law, its action is so closely allied to personality that it cannot be presented either by chart or table of rules.

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